Marvel Comics, the publishing/entertainment powerhouse has been purchased by the even-bigger entertainment powerhouse, the Walt Disney Company. The deal, valued at approximately $4 billion, will involve both cash and stock transactions. In a conference call on August 28, the acquisition was announced and detailed: Marvel’s shareholders will receive not only $30 per share they own, as well as 0.745 Disney shares for each share of Marvel they own. Both companies are getting a lot out of each other: Disney is getting a catalog of over 5,000 characters and every associated property, while Marvel is going to have access to the behemoth that is Disney’s worldwide marketing power. While Marvel is set to fall under the (very large) Disney umbrella, it seems Disney is going to be taking a hands-off approach to the management of its latest acquisition, as Marvel CEO Ike Perlmutter is still set to oversee the Marvel properties.

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Disney acquires Marvel for $4 billion

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Tagged with: article • deal • disney • ds • Ea • Gaming • Marketing • marvel • Marvel Comics • Merger • News • Playstation • prope • Shooters • the-publishing

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